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Mudra Communications: la red de servicios y comunicaciones de marketing integrada líder en la India
Mudra Communications es parte de DDB Worldwide Communications Group, que es una de las redes de comunicaciones de publicidad y marketing más grandes del mundo. Mudra Communications fue fundada en 1980 por AG Krishnamurthy, quien tuvo la visión de crear una agencia que proporcionara soluciones integradas de comunicación de marketing a clientes de toda la India.
En la actualidad, Mudra Communications se ha convertido en la primera y más grande red integrada de servicios y comunicaciones de marketing de la India. La empresa cuenta con un equipo de más de 1.000 profesionales repartidos en 26 oficinas en India. Mudra ofrece una amplia gama de servicios que incluyen publicidad, marketing digital, relaciones públicas, gestión de eventos, diseño y branding.
La empresa ha trabajado con algunas de las marcas más importantes de la India, como Airtel, Coca-Cola, Volkswagen y Unilever. Mudra ha ganado numerosos premios por su trabajo, incluidos los premios del Festival Internacional de Publicidad Cannes Lions.
Una de las fortalezas clave de Mudra es su capacidad para brindar soluciones integrales a los clientes. La empresa trabaja en estrecha colaboración con los clientes para comprender sus objetivos comerciales y luego desarrolla soluciones personalizadas que cumplen esos objetivos. Este enfoque garantiza que los clientes obtengan el máximo valor de su inversión en actividades de comunicación de marketing.
Mudra también pone gran énfasis en la creatividad. La empresa cree que la creatividad es esencial para una comunicación eficaz, ya que ayuda a captar la atención y atraer al público. Con este fin, Mudra cuenta con un equipo de profesionales altamente creativos que están constantemente superando los límites para generar ideas innovadoras.
Además de sus servicios básicos, Mudra también ofrece servicios especializados como marketing rural a través de su filial 'Mudramax'. Esta división se enfoca en brindar soluciones personalizadas para clientes que buscan llegar a consumidores en áreas rurales de India.
Otra área en la que sobresale Mudra es el marketing digital. La empresa cuenta con un equipo dedicado centrado en el desarrollo de estrategias digitales para clientes en varias plataformas, como redes sociales, motores de búsqueda, etc.
En general, Mudra Communications es una de las principales redes integradas de comunicaciones y servicios de marketing en la India. La empresa se ha establecido como líder en la industria debido al enfoque en la creatividad, las soluciones integrales y el enfoque personalizado para cada cliente.
ddbmudragroup.com
