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Estrategias innovadoras y recursos valiosos para los profesionales del marketing.
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Marketing EDGE (anteriormente DMEF) es una organización sin fines de lucro que tiene como objetivo conectar a estudiantes, académicos y profesionales de marketing con los recursos y las relaciones necesarias para ver, moverse y mantenerse a la vanguardia en la industria. La organización existe desde hace más de 50 años y ha ayudado a miles de personas a lograr sus objetivos en marketing.
Uno de los principales objetivos de Marketing EDGE es brindar oportunidades educativas a los estudiantes interesados en seguir una carrera en marketing. La organización ofrece becas, pasantías y otros programas que ayudan a los estudiantes a adquirir experiencia práctica y desarrollar sus habilidades. Estos programas están diseñados para dar a los estudiantes una ventaja competitiva cuando ingresan al mercado laboral.
Además de brindar oportunidades educativas a los estudiantes, Marketing EDGE también ofrece recursos para académicos que imparten cursos de marketing. La organización brinda acceso a estudios de investigación, estudios de casos, materiales didácticos y otros recursos que se pueden utilizar en el aula. Esto ayuda a los educadores a mantenerse actualizados con las últimas tendencias y mejores prácticas en marketing.
Marketing EDGE también sirve como plataforma de networking para los profesionales que trabajan en marketing. La organización organiza eventos como conferencias, seminarios web y sesiones de networking donde los profesionales pueden conectarse entre sí. Estos eventos brindan una oportunidad para que los profesionales compartan ideas, aprendan de las experiencias de los demás y construyan relaciones que puedan ayudarlos a avanzar en sus carreras.
Uno de los aspectos únicos de Marketing EDGE es su enfoque en el marketing basado en datos. La organización cree que el análisis de datos es esencial para el éxito en las campañas de marketing de hoy en día. Con este fin, Marketing EDGE ofrece programas de capacitación sobre herramientas de análisis de datos, como el software SAS, que ayuda a los especialistas en marketing a tomar decisiones informadas basadas en información de datos.
Otro aspecto importante de la misión de Marketing EDGE es la diversidad y la inclusión dentro de la propia industria: se esfuerza por crear un entorno inclusivo en el que todos se sientan bienvenidos independientemente de su raza o identidad de género, etc., para que puedan contribuir plenamente sin miedo ni prejuicios que les impidan lograr todo su potencial.
Overall Marketing Edge (anteriormente DMEF) desempeña un papel importante en el campo del marketing al conectar a las personas en todos los niveles, desde aspirantes a estudiantes que recién comienzan hasta veteranos experimentados que buscan expandir su base de conocimientos, con valiosos recursos y relaciones necesarias no solo para tener éxito sino también para prosperar. dentro de este paisaje en constante cambio!
marketingedge.org
