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Criaturas familiares: el primer AOR fraccional de la publicidad
Familiar Creatures es una agencia de publicidad única que ofrece la colaboración interna con las grandes ideas de un AOR tradicional. Se les conoce como el primer AOR fraccional de la publicidad y han estado ayudando a las marcas retadoras a superar a quienes gastan más que ellos durante años.
La empresa se fundó con la creencia de que existe una forma mejor de hacer publicidad. Vieron la oportunidad de crear una agencia que pudiera ofrecer a los clientes lo mejor de ambos mundos: la agilidad y flexibilidad de un equipo interno, combinadas con el pensamiento estratégico y la potencia creativa de una agencia tradicional.
En Familiar Creatures, entienden que las marcas desafiantes enfrentan desafíos únicos cuando se trata de promocionarse. Estas empresas a menudo tienen presupuestos y recursos limitados, lo que significa que deben ser inteligentes acerca de cómo gastan su dinero. Ahí es donde entra en juego Familiar Creatures: ayudan a estas marcas a superar a sus competidores mediante el desarrollo de campañas innovadoras que obtienen resultados.
Una cosa que distingue a Familiar Creatures de otras agencias es su enfoque en la colaboración. Creen que las grandes ideas pueden provenir de cualquier parte, por lo que trabajan en estrecha colaboración con sus clientes para desarrollar campañas que realmente resuenen con su público objetivo.
Otro diferenciador clave para Familiar Creatures es su compromiso de mantenerse a la vanguardia en lo que respecta a tecnología e innovación. Están constantemente explorando nuevas formas de llegar a los consumidores a través de canales emergentes como redes sociales, aplicaciones móviles y experiencias de realidad virtual.
A pesar de ser una agencia relativamente joven (fundada en 2017), Familiar Creatures ya se ha hecho un nombre en la industria. Su trabajo ha sido reconocido por numerosos premios, incluidos Cannes Lions, The One Show, D&AD Awards, Adweek's Project Isaac Awards, entre otros.
Entonces, si está buscando un socio publicitario que pueda ayudar a que su marca se destaque entre la multitud sin romper su presupuesto, ¡no busque más que Familiar Creatures!
familiarcreatures.com
