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Diseño por estructura: creación de marcas convincentes para empresas tecnológicas de próxima generación
Design by Structure es una agencia de branding líder que se especializa en crear marcas relevantes y convincentes para las empresas tecnológicas de próxima generación. Con un equipo de diseñadores, estrategas y especialistas en marketing experimentados, Design by Structure ha ayudado a numerosas empresas nuevas y establecidas a establecer su identidad de marca y destacarse en la competitiva industria tecnológica.
En Design by Structure, el enfoque está en crear marcas que no solo sean visualmente atractivas sino que también resuenen con el público objetivo. El equipo trabaja en estrecha colaboración con los clientes para comprender sus objetivos comerciales, valores y propuesta de venta única (PVU) para crear una marca que refleje su visión y misión.
El proceso de creación de marca en Design by Structure comienza con la investigación. El equipo realiza una extensa investigación de mercado para comprender las necesidades, preferencias, puntos débiles y patrones de comportamiento de la audiencia objetivo. Esta información les ayuda a desarrollar una estrategia de marca que se alinea con los objetivos comerciales del cliente.
Una vez que la estrategia está en su lugar, Design by Structure pasa al diseño de elementos visuales como logotipos, combinaciones de colores, estilos tipográficos que reflejan la personalidad de la marca. El equipo de diseño se asegura de que todos los elementos visuales sean consistentes en todas las plataformas, desde sitios web hasta perfiles de redes sociales, para que los clientes puedan reconocer fácilmente la marca.
Además de los elementos visuales de los servicios de diseño de marca que se ofrecen en Diseño por estructura, se incluyen:
1) Mensajes de marca: elaboración de mensajes convincentes para diferentes audiencias
2) Pautas de marca: desarrollo de pautas para el uso consistente de la marca en todos los canales
3) Desarrollo de nombres y eslóganes: Creación de nombres y eslóganes memorables
4) Diseño de empaques: creación de diseños de empaques para productos
Design By structure ha trabajado con varios clientes de alto perfil, como empresas emergentes respaldadas por Google Ventures como Blue River Technology (adquirida por John Deere), Cognitivescale (recaudada más de $50 millones), etc., que dice mucho sobre su experiencia en la creación de marcas exitosas.
Lo que diferencia a la estructura Design By de otras agencias de branding es su enfoque en estrategias basadas en datos. El equipo utiliza herramientas de análisis para realizar un seguimiento del rendimiento de las campañas de marca y tomar decisiones basadas en datos para optimizarlas y obtener mejores resultados. Este enfoque garantiza que los clientes obtengan el mejor ROI de su inversión en marca.
En conclusión, Design by Structure es una agencia de marca de primer nivel que ha ayudado a numerosas empresas tecnológicas a establecer su identidad de marca y destacarse en el mercado competitivo. Con su enfoque en estrategias basadas en datos, atención al detalle y compromiso para brindar resultados excepcionales, Design by Structure es una excelente opción para cualquier empresa que busque crear una marca convincente que resuene con su público objetivo.
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