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Chartbeat is a great company to work for. The work environment is relaxing and inspiring, which allows for creativity to flourish. The team is supportive and collaborative, and the management is always there to listen and provide guidance. Overall, I highly recommend Chartbeat as an employer.
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Chartbeat: análisis en tiempo real e inteligencia de contenido para empresas de medios digitales
En la era digital actual, es fundamental que las empresas de medios tengan un conocimiento profundo del comportamiento y las preferencias de su audiencia. Aquí es donde entra en juego Chartbeat: un proveedor líder de análisis en tiempo real, inteligencia de contenido y herramientas de sala de redacción transformadoras para medios digitales y empresas editoriales de todo el mundo.
Fundada en 2009 por Tony Haile, Chartbeat se ha convertido rápidamente en uno de los nombres más confiables de la industria. La misión de la compañía es ayudar a los editores a mejorar la participación de la audiencia, informar las decisiones editoriales y aumentar el número de lectores a través de información basada en datos.
Una de las características clave que distingue a Chartbeat de sus competidores es su plataforma de análisis en tiempo real. Con esta herramienta, los editores pueden realizar un seguimiento del rendimiento de su contenido en un momento dado, desde visitas a la página hasta tiempo de interacción y acciones sociales. Esto les permite tomar decisiones informadas sobre qué contenido producir a continuación o cómo optimizar el contenido existente para obtener mejores resultados.
Pero Chartbeat no solo proporciona datos, también ofrece poderosas herramientas de inteligencia de contenido que ayudan a los editores a comprender por qué ciertas piezas resuenan con su audiencia. Por ejemplo, su función de prueba de titulares permite a los editores probar diferentes titulares en una pequeña parte de su audiencia antes de decidir cuál funcionará mejor a mayor escala.
Otro aspecto único de la oferta de Chartbeat es su conjunto de herramientas de sala de redacción diseñadas específicamente para periodistas y editores. Estos incluyen un panel editorial que brinda información en tiempo real sobre las historias que son tendencia en las redes sociales o los motores de búsqueda; un informe de tiempo comprometido que muestra cuánto tiempo pasan los lectores en cada pieza; y una herramienta de análisis histórico que ayuda a identificar patrones en el comportamiento del lector a lo largo del tiempo.
En general, Chartbeat ha demostrado ser un socio invaluable para las empresas de medios digitales que buscan mantenerse a la vanguardia cuando se trata de comprender las necesidades y preferencias de su audiencia. Su combinación de análisis en tiempo real, herramientas de inteligencia de contenido y soluciones de sala de redacción lo convierten en una herramienta esencial para cualquier editor que busque tener éxito en el panorama competitivo actual.
chartbeat.com
