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SuperG is an event driven CRM engine. It allows for automated, personalized communication in real time. SuperG sends out messages to customers triggered by actual activity. It is completely flexible in that way. Any activity, event, update or combination can be linked to any type of message. Messages can be sent through any communication channel: email., mobile, social or in-app. SuperG works with a flexible data model and requires only one simple integration. Through a intuitive interface communication rules can be defined, either very simple to very complex. SuperG allows for A-B testing on messages and on strategies SuperG is especially developed for large user bases, such a s gaming and e-commerce. SuperG is cloud based and platform agnostic