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Maybe it's because they're Irish and have an innate knack for storytelling that all their businesses have been marketing-led, built around creating demand for their products and services by telling compelling stories. Their marketing activities have won many awards from the Site Crystal Award for a destination marketing project for the Irish Tourist Board to M&IT's Best Marketing Award for a digital campaign involving the Ovation Bear. They're passionate marketers because, at the end of the day, when the strategies have been measured and the big data analysed it's still all about people and relationships.
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