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SimplicityEngine is a new, simple to use drag and drop services platform that lets you build back-ends for all types of applications and lets you connect your existing app with other services, applications and tools. All with little to no coding. There are many great products for front-end development but creating things such as server side business logic, database access, payment processing and APIs is still unnecessarily complex and code dependant. What is lacking for app development today is something simple and flexible that is in the hand of customers, lets them experiment with different things, make changes on the fly and see results in real-time without having to rely on code.