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Polaire Group started out in 2012 as a dream of the founder Ali Dabaja to create a product that would help the millions of travelers like him in having a safer, more informed and enriched travel experience. The business grew into a travel technology company focused on addressing the issues facing more than 20 million inbound travelers visiting KSA each year. It has since evolved into a multi-sided travel platform serving travelers, brands, and group travel companies from all over the world. Polaire Group was awarded the Thomson Reuters “Innovation 4 Impact competition”, "Best New App" and "New & Noteworthy" categories by Apple for its flagship product. Also, the Dubai Lynx Award and Festival of Media MENA awards for best targetted campaign for Dettol Hajj Campaign in 2016.

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