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Nitch builds social networks for specific industry verticals. Similar to Facebook building communities of friends, Nitch builds online "Nitch" communities of like-minded businesses and their vendors. The platform enables vendor sourcing through online bidding, vendor management through Vendor Pods and other communication tools including an embedded Twitter feed and vendor reviews (B2B Yelp). Nitch has an open API that hooks into 3rd party ecommerce tools, software applications, videos, payment tools and more. All of this information rolls up into a B2B specific search engine that is able to bring back targeted, industry-specific results.

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