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MakeYourDeal is an eCommerce B2C website. Similar to Priceline.com, the "Name Your Price" platform for online travel, MakeYourDeal introduces "UPriceIt Shopping," a "Name Your Price" online platform for products for the home. We enable online retail shoppers to shop across multiple consumer product lines, offering one price on any number of products, with instant checkout. All without the annoyance of competing against other people, as is the case with online auction sites. Our aggressive outsourcing and pricing strategies allow us to compete with Amazon and other e-tailers by allowing us to sell below manufacturer’s MAP (Minimum Advertised Price), something competitors are prohibited from doing, because the shopper offers a lower price in the shopping cart. It's a non-transparent negotiation between the shopper and our algorithmic checkout process. Proprietary algorithms constantly change the lowest accepted price based on number of offers, inventory, demand and other variables.