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Lucid Green enables the cannabis industry to communicate trust and transparency through a direct connection with the consumer. It gives brands a direct-to-consumer and direct-to-budtender marketing channel while incentivizing brands and their suppliers to provide accurate and timely product information. As a blockchain solution, all actions by data uploaders and data consumers are governed and driven by a sophisticated, immutable ledger and a token economy. It was founded in 2018 and is headquartered in New York, New York.