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eGull Pay helps grow participation in the game of golf. For golfers pressed by time and challenged to commit to a full 9 or 18 holes (women, seniors, kids, beginners, after work, etc.), eGull brings golf to parity with most sports that can be played for a set amount of time. For golf course operators, eGull is a GPS technology-based yield management program and mobile application to monetize play by billing for the number of holes played via Play and Pay by the Hole™ and grow incremental revenues through better utilization of off-peak inventory.