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DUBZ is a technology start-up founded in 2016 by three enterprising individuals - Omar Abou Faraj - CEO, Mustafa Maghraby – Chief Commercial Officer and Samer Sobh – Chief Operations Officer. The company identified a niche in enhancing the experience of travellers by providing a convenient home and hotel baggage collection and delivery service that can be booked online 24 hours a day. Utilizing GPS tracking for its vehicles, CCTV screening at its facilities and smartphones for its drivers, DUBZ is able to ensure a secure and hassle-free service to its customers. In 2016, the company was selected as a winner of Intelak, the aviation and travel incubator programme co-founded by the Emirates Group, GE, and Dubai Tourism to nurture travel technology entrepreneurship in the UAE.