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Berkeley Media Studies Group helps community groups, journalists and public health professionals use the power of the media to advance healthy public policy. It believes that the mass media, especially the news, have a significant influence on people's beliefs and actions regarding public health and social issues. The company works with community groups, journalists and public health professionals to use the power of the media to advance healthy public policy. In essence, it helps people make their voices heard in a powerful public forum, and increase their participation in the democratic process.