arsenicmag.com
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Arsenic is a mobile-first, user-submission based platform. Its youth-driven, provocative lifestyle has given it incredible strength amongst millennials. It's been described as "Maxim for the Snapchat generation". ArsenicTV has higher daily viewership on Snapchat than E!, MTV2, ESPN2, CNN or Oxygen have on cable. At the current pace of growth, ArsenicTV viewership will be larger than MTV in less than 3 months. Instagram engagement is stronger than many legacy brands such as, Esquire, Maxim, Vice, Vanity Fair and People. Arsenic has a strong celebrity user-base, including Justin Bieber, Kevin Hart, Trey Songz, Calvin Harris, Skrillex, and Travis Barker.
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